7 reasons why you MUST have your own info product
Consider this: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.
Info marketing 101
First, understand that this is the simplest kind of business there is. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. Sounds simple enough, right?
How does it work?
We’ve established that it’s a simple concept. But to make it a successful business you’ve got to provide information people want. So the key is to figure out what people want. How do you do that?
One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. You want to find something a lot of people are asking about. That people are having trouble solving. And provide the answer – in the form of an info product.
Power tip
If you’re concerned about information product development Put it this way: An ebook is nothing more than a collection of articles. Writing a whole ebook can be overwhelming. Focus on one article at a time. And when you’ve got a few finished, refine and expand on them and put them together into an ebook.
Why info products? Well, that bring me to the tile of this article Here are 7 reasons for you:
1. Simplicity and ease
As soon as you have the pieces in place, it’s virtually maintenance free. Custom support is all but non-existent. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.
You don’t have any inventory. You never have to deal with shipping. It’s all delivered online.
2. Product combos
When you have a created a few information products. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook. Versus multiple smaller ones.
3. Resale rights
Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you can charge double, even triple your selling price for resell rights!
4. Leverage
It’s your content, so you can use it in as many different ways as you want. Take parts of your info product and turn it into a email training series. And build your list with it. A list is it’s own reward!
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. And you’re creating targeted leads for your main product all along. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…
6. Affiliates
This is a real power strategy. If you’ve got products you own. Other people can become your affiliates. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.
7. Joint Ventures
I’ve saved the best for last. Setting up joint ventures is the fastest way to gain success. Period. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.
In closing
If you don’t want to sell digital products by now, then you haven’t been paying attention. You’ll be the master of your destiny. Because it’s your business and you control it. So, decide to just start:
- Head over to Yahoo! answers
- Discover what questions are being asked
- Write about the answers
Information product development really is that simple. Before you know it, you’ll have your own info product.